Skip to content
Contact Us

Accelerating Mobile Product Discovery for a High-Traffic Backpack & Travel Gear Ecommerce Brand

iStock-1363123453

Industry

Apparel & Fashion

Challenge

A leading outdoor gear retailer with strong brand demand was seeing meaningful traffic across its homepage, product collections, and product pages, yet many shoppers were not progressing efficiently toward purchase. Product discovery pathways were not always immediately visible, particularly on mobile, and key purchase signals appeared later in the browsing journey. As a result, shoppers often engaged with the site but did not reach decision moments quickly enough.

Results

ClickMint implemented a behavioral conversion optimization program focused on improving how shoppers discover products, navigate collections, and make purchase decisions. Targeted UX improvements were deployed across high-traffic pages to help visitors reach products faster and make purchasing decisions with greater confidence.

Lead Products

Backpacks, Travel bags, Work bags

$170K
EXPECTED ANNUALIZED GMV IMPACT
+25%
HOMEPAGE ADD-TO-CART LIFT OPPORTUNITY
+8%
COLLECTION CONVERSION LIFT POTENTIAL
+3%
PRODUCT DISCOVERY LIFT OPPORTUNITY
stock3

The Brand

This outdoor equipment retailer offers a wide range of backpacks, travel bags, accessories, and apparel through its direct-to-consumer ecommerce platform. The brand attracts a large volume of visitors across both desktop and mobile channels, with particularly strong engagement across bag and travel product collections.

ClickMint partnered with the brand to improve how shoppers move through the browsing journey—from product discovery to purchase—across the site’s highest-traffic shopping experiences.

The Challenge

While the site generates strong engagement, several elements of the browsing experience create friction between product discovery and purchase.

Visitors often need to scroll through multiple sections before reaching product options, and navigation tools are not always visible as shoppers explore longer collection pages. On product pages, key reassurance signals and product highlights appear further down the page, requiring additional interaction before shoppers can confidently move forward.

Together, these patterns slow the decision process and limit how efficiently existing demand translates into purchases.

 

The Solution

Through 9 experiments, ClickMint focused on improving how shoppers discover products and move toward purchase decisions across the site’s most important shopping surfaces.

On the homepage and collection pages, new discovery pathways were introduced to help shoppers quickly reach popular products and high-intent categories. These changes make it easier for visitors to find relevant products without extensive scrolling.

Product pages were also enhanced with clearer purchase cues and concise decision-support elements positioned closer to the add-to-cart area. These improvements help shoppers understand product benefits more quickly and reduce hesitation during evaluation.

Across the site, the work centers on small but strategic experience improvements designed to simplify navigation, strengthen product visibility, and accelerate the path to purchase.

 

The Results

With improved product discovery pathways and clearer purchase decision signals, the brand establishes a strong foundation for capturing more value from its existing traffic.

The optimization roadmap is composed of 9 experiments that focus on increasing conversion efficiency across the homepage, collection browsing experiences, and product decision areas—particularly on mobile where the majority of traffic originates.

Expected Incremental GMV Impact (Annualized) From the Proposed 9 Experiments:

  • Low / conservative aggregate upside: ~$80K – $110k
  • Expected aggregate upside: ~$120K – $170K
  • Upside case with stronger lifts and broader rollout: ~$200K – $250K+

These projections represent improvements in conversion efficiency from existing traffic without requiring additional acquisition spend. By improving how shoppers discover products and make purchase decisions, the brand is positioned to unlock meaningful incremental revenue from the demand it already generates.

Ready to get started?

Contact Us